Our Blog
We write about all things marketing, coaching and business planning. We hope you enjoy our stories.
Effective Leadership in a Technical World
A guest blog by: James Wilson, Content Writer Photo Credit: Pexels Effective Leadership in a technical world has become a dance of innovation and adaptation. As our digital realm continues to evolve, so does the role of leaders, who must navigate a complex landscape of rapid advancements and ever-changing possibilities. Effective leadership is critical to unlocking our technological endeavors'...
Communication and Engagement
A podcast expanding on communication and engagement by Elaine Slatter, co-author of 8 Qualities for Great Leadership, an Amazon best selling book published in April 2023. In business, communication and engagement are essential elements of leadership, but not all leaders understand how to communicate and engage with the internal stakeholders in their company or their target market. Elaine...
7 Tips – How to Pitch to Investors
Investors see hundreds of pitches by start-up companies and the reality TV program, Shark Tank, receives thousands of applications from aspiring entrepreneurs who are sure they have invented the ‘next best thing’. The companies that pitch successfully, are the ones that understand the fundamental concepts. You are probably not pitching to a reality show for investment by Mark Cuban, but...
5 Powerful Ways Writing a Book Helps Your Business
Here are 5 powerful ways writing a book helps your business grow in different directions. Each of these five ways will increase the revenue of your business and open doors to new opportunities to increase your target audience. 5 Powerful Ways Writing a Book Helps Your Business Visibility Increases visibility and exposure: Writing a book can help you get noticed by the media, as well as...
Advanced Analytics with AI for Improved Customer Experience and Engagement
Guest Post by: James Wilson - Content Writer. Photo courtesy of Pixabay This article will discuss why businesses need to improve customer experience and explore the role of advanced analytics with AI for improved customer experience and engagement. As modern technology continues to revolutionize all major areas of life, it has impacted businesses and organizations the most. The business space...
Social Media Management is a “Must”
Business owners are intensifying their efforts to manage social media because it improves results. You can gain a significant amount of information by using social networking tools for managing your business, which you can use to gain more followers, become more relevant to your audience, and grow your business. In order to understand why social media management is so important, let's get a...
Our Premium Research on Brand Positioning is Just What You Need to Grow Your Business in 2023
By Guest Author: Grant Polachek Grant is the head of branding at Squadhelp, a 3X Inc. 5000 company that produces unique, and creative brand names for Fortune 500 businesses and startups. As one of the top crowdsource naming companies in the world, we have thoroughly researched over a million submissions and prepared a definitive list of appealing domain and business names online. Every business...
5 Reasons Why Small Businesses Fail in the First 5 Years
Starting a small business can be an exciting and fulfilling journey, but unfortunately, there are 5 reasons why small businesses fail in the first 5 years. According to a report by the US Small Business Administration, approximately 50% of small businesses fail within the first five years of operation and in Canada 30%. There are a variety of factors that can contribute to a small business's...
How To Create Successful Business Goals for 2023
HOW TO ACHIEVE YOUR BUSINESS GOALS FOR 2023 Entrepreneurs are so often working so hard IN their business, they don’t have any time to work ON their business. Is that you? To create successful business goals for 2023 is the first step to working ON your business. The key is to develop the plan and then review it on a monthly basis to see if your business goals for 2023 are on track,. Read our...
How to Choose The Right Business For You
This Guide Will Show You How to Choose the Right Business for You Small business ideas for first-time entrepreneurs can range from an e-commerce store that sells hand-printed T-shirts to a local craft brewery, and while the products might differ, the path to getting started can be pretty similar. Figuring out your choices for funding, coming up with a creative marketing plan, and setting up the...