About Us – XL Consulting Business and Marketing Specialists
We are your business and marketing specialists, providing business and marketing services to entrepreneurs and small business clients. This can include, business planning, business strategy, and financial plans.
Marketing covers a comprehensive group of marketing services, including strategy, analysis, planning, coaching, web design and social media set up. We customize the services for our clients, after conducting an analysis of the business needs.
The Company was formed by a group of strategic associates, who individually have over 30 years experience in all aspects of business management. Their expertise covers management, marketing, finance and accounting.
Our goal is to provide only the service that the small business requires and can afford. Whether you are a start-up, or a business that is trying to get to the next level, we can help you. You may need business start up advice, such as a business plan, or a marketing plan in order to get a business loan. Or perhaps you have your business strategy organized and you are looking for someone to create a responsive website design that automatically re-sizes for smartphones and tablets. Businesses today need to market everywhere their customers hang out. Often that requires links to social media platforms such as Facebook, Twitter and LinkedIn. We offer social media setup packages that cover these areas.
XL Consulting Group personnel are professional, dependable and creative at finding solutions. We supply our clients personal service by phone, Skype, Google hangouts, email or in person, depending on the need. Our initial half hour consultation, to determine if we can help you, is free of charge.
Elaine Slatter, the owner of XL Consulting Group, has over 30 years experience in Corporate Management, Small Business Ownership and Marketing, making her your ideal specialist for business coaching. Elaine is a graduate of McMaster University in Hamilton, Sheridan College, Oakville, (Canada) and Bournemouth College (UK) with business and marketing as specialties.
After graduating, Elaine has had varied Management experience with different Corporations in the GTA, with the last posting being General Manager of the Canadian Division of a US based Multinational Corporation. In this role, Elaine used business coaching techniques to establish her Canadian management team as a leading group within the Company. In addition, Elaine has been a small business owner of a fast food restaurant and understands the challenges small businesses face.
As part of giving back to the business community, Elaine is also a business and marketing coach mentor for the Futurpreneur Program, an intermediary organization assisting young entrepreneurs.. As a Sage Mentor for Futurpreneur Canada she is often asked to join mentoring forums and critique program materials. She has also been a SheEO advisor, helping four young women entrepreneur startups with business and marketing strategy.
Recently she was appointed as a Lead Mentor for the Coursera MOOC titled "Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies" by Prof. Michael Goldberg of Case Western University, Cleveland, Ohio.
She has led many workshops for Company of Women and authored a best selling business startup book for women entrepreneurs entitled "Fabulous Fempreneurship". This book has been purchased by accounting firms in Burlington and Oakville for their new clients and is also in the Halton Region Small Business Centre library in Oakville. It is also stocked at the Different Drummer Books in Burlington and available online at Fabulous Fempreneurship, Amazon, and Indigo/Chapters.
Elaine also served on the golf task force for the annual Burlington Chamber of Commerce golf tournament. The task force raises money for local students who want to study business at university and other Chamber initiatives. In addition Elaine worked for a number of years on the Marketing Committee, writing for the Chamber Review magazine and working with other members of the committee on marketing strategies for the Chamber
Elaine is now part of a steering committee that has launched a Women In Leadership initiative at the Burlington Chamber. This is a groundbreaking idea in the bay area in keeping with the Burlington Chamber brand to bring life to business and promote leadership and business opportunities for women through new programming.