Facebook can be used in combination with other social media to build an international business.
Brant Florist has been saying it with flowers for over 50 years. It is an internationally renowned merchant sending flowers via FTD or Teleflora globally and is a local flower shop with a loyal customer base. Their social media presence on Facebook connects in every way with their fan base. Let’s take a look at everything they do right.
Use lots of colorful pictures in posts.
Whether is a picture of delicate flowers or ideas for special occasions; weddings, anniversaries or prom nights, Brant Florist knows how to capture our attention with stunning pictures. Check out their Facebook photo tab.
Draw attention to special occasions and interact with customers. Innovative products for special occasions with a reminder of the event. Flowers for Dad? Yes, that works. Perhaps for an elderly Dad in a care facility or hospital.
Use custom i-frame or Woobox to customize the Company Page tabs.
The ‘Design Your Own’ tab directs to a special page on the Brant Florist website so customers can design their own arrangement.
Links to other social media sites. The link to the popular Pinterest site enables fans to pin to their own boards or share with friends. A great idea for bridal bouquet inspirations.
Redirect to user friendly website wherever possible. Brant Florist has a very flexible website. Brant bills in Canadian or US currencies and takes Visa, MasterCard, American Express or debit. A customer can also call or fax in their credit card information. Clients also receive an email when the floral delivery is complete. Lots of add-ons are available too. Teddy bears, fruit, balloons or cards. This makes the on-line shopping experience a pleasure.
Interactive with customers on their Facebook page. With a person assigned to take care of their website orders and customer questions, there is always a real time conversation with Facebook fans.
We rate the Brant Florist Facebook page as one of the best examples of maximum use of content with fan interaction.