Our Blog

We write about all things marketing, coaching and business planning.  We hope you enjoy our stories.

How To Overcome Isolation And Build Connection In A Remote Work Setup

How To Overcome Isolation And Build Connection In A Remote Work Setup

How to overcome Isolation and build connection in a remote work set up as our workspaces have transformed from bustling office floors to cozy corners of our homes in the age of digital supremacy. The morning rush has been replaced by a few steps to our desks, and the office chatter has turned into notification pings.  But as the lines between work and home blur, there's an underlying question...

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Emotion AI: Improving Team Communication and Collaboration in the Digital Workplace

Emotion AI: Improving Team Communication and Collaboration in the Digital Workplace

A guest blog by content writer James Wilson - graphic courtesy of Pexels The rapid shift to remote work due to the pandemic has changed the way we used to work and interact with our co-workers. It brought us new challenges in communication and collaboration, but it also highlighted the importance of emotional intelligence in the remote workplace. Hence, the continuous advancement of artificial...

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Driving Targeted Traffic for Successful Digital Marketing Campaigns

Driving Targeted Traffic for Successful Digital Marketing Campaigns

  Guest post by content writer James Wilson - photo credit courtesy of Unsplash Driving targeted traffic for successful digital marketing campaigns has shifted from keyword research to user intent. It can be challenging to understand user intent in the ever-changing internet landscape. So, to better understand user intent, companies can use neural search technology. This technology utilizes...

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Effective Leadership in a Technical World

Effective Leadership in a Technical World

A guest blog by: James Wilson, Content Writer Photo Credit:  Pexels Effective Leadership in a technical world has become a dance of innovation and adaptation. As our digital realm continues to evolve, so does the role of leaders, who must navigate a complex landscape of rapid advancements and ever-changing possibilities. Effective leadership is critical to unlocking our technological endeavors'...

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Communication and Engagement

Communication and Engagement

A podcast expanding on communication and engagement by Elaine Slatter, co-author of 8 Qualities for Great Leadership, an Amazon best selling book published in April 2023.  In business, communication and engagement are essential elements of leadership, but not all leaders understand how to communicate and engage with the internal stakeholders in their company or their target market.    Elaine...

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7 Tips – How to Pitch to Investors

7 Tips – How to Pitch to Investors

Investors see hundreds of pitches by start-up companies and the reality TV program, Shark Tank,  receives thousands of applications from aspiring entrepreneurs who are sure they have invented the ‘next best thing’.    The companies that pitch successfully, are the ones that understand the fundamental concepts.  You are probably not pitching to a reality show for investment by Mark Cuban, but...

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5 Powerful Ways Writing a Book Helps Your Business

5 Powerful Ways Writing a Book Helps Your Business

Here are 5 powerful ways writing a book helps your business grow in different directions.  Each of these five ways will increase the revenue of your business and open doors to new opportunities to increase your target audience. 5 Powerful Ways Writing a Book Helps Your Business Visibility Increases visibility and exposure: Writing a book can help you get noticed by the media, as well as...

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Advanced Analytics with AI for Improved Customer Experience and Engagement

Advanced Analytics with AI for Improved Customer Experience and Engagement

Guest Post by:  James Wilson - Content Writer.  Photo courtesy of Pixabay This article will discuss why businesses need to improve customer experience and explore the role of advanced analytics with AI for improved customer experience and engagement. As modern technology continues to revolutionize all major areas of life, it has impacted businesses and organizations the most. The business space...

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Social Media Management is a “Must”

Social Media Management is a “Must”

Business owners are intensifying their efforts to manage social media because it improves results. You can gain a significant amount of information by using social networking tools for managing your business, which you can use to gain more followers, become more relevant to your audience, and grow your business. In order to understand why social media management is so important, let's get a...

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Our Premium Research on Brand Positioning is Just What You Need to Grow Your Business in 2023

Our Premium Research on Brand Positioning is Just What You Need to Grow Your Business in 2023

By Guest Author: Grant Polachek  Grant is the head of branding at Squadhelp, a 3X Inc. 5000 company that produces unique, and creative brand names for Fortune 500 businesses and startups. As one of the top crowdsource naming companies in the world, we have thoroughly researched over a million submissions and prepared a definitive list of appealing domain and business names online. Every business...

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