What is a Sales Funnel and How Does it Work?

  What is a Sales Funnel and How Does it Work? If you are a startup, getting sales going in an upward direction is priority one.  If you are in the service business ie  lifestyle coach, business coach, social media expert,  or book  author, understanding how an effective sales funnel works is key. The fundamental […]

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5 Strategies: How To Use Facebook Groups To Increase Traffic And Engagement

How to Use Facebook Groups for Traffic and Engagement Many articles about Facebook discuss Business Pages, but not so much is written about how to use Facebook groups for traffic and engagement.  Most business owners struggle with maintaining an active and engaged presence via their Page.  There is also the obvious issue of decreased reach due […]

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Make The World A Better Place: Cause Marketing Matters

Cause Marketing Matters to Your Customers Making a social mission for your business, is what is called Cause Marketing and it matters to your customers.  It is good for your business and creates the emotional connections with your customers that are critical for purchase decisions. Because we buy on emotion not need.  The recent Toronto Social […]

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5 Reasons Why a License Agreement Might Be a Way to Expand Your Business

Expand Your Business With a A License Agreement You’ve just opened a business and have been operating less than 5 years, but are convinced the way to grow your business is via franchising.   Whether you are a restaurant, pet store, or have a developed an exciting piece of software (think Windows), licensing might be a […]

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5 Tips – Setting SMART Goals

5 Tips – Setting SMART Goals When setting goals, if we choose SMART goals, they are specific, measurable, attainable, relevant and time based.   This means the goals are very clear and easily understood. Both in our personal lives and business career, it is important to have goals, because without goals, we are not in charge.  […]

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5 Strategy Plan Tips for Growing your Business

Work “On” your Business with a Strategy Plan In the first few years as a business owner you are focused on growing your business as quickly as possible that you are totally immersed in the day to day operations.  Once your business is established and you are ready to take it to the next level, […]

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Starting a new company? We Explain How The Business Model Canvas Strategy Can Help You

The Business Model Canvas Explained Startup entrepreneurs usually groan when we mention business planning.  If you are thinking of starting a business, then using the business model canvas strategy takes a lot of stress out of organizing your thoughts and will make writing your business plan a lot easier.  A business model canvas is shaping […]

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Google Rolls Out Mobile-friendly SEO Search Update

Mobile-friendly Google Guide Effective April 21, 2015, Google announced on its blog it will boost the ranking of mobile-friendly websites, when searches are from mobile devices.  With 68% of people checking for websites from their mobile device, Google says its about time you stopped tapping, zooming and squinting to find information.  It isn’t easy to […]

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Are You Breaking Through The Glass Ceiling?

What This Founder Says About The Glass Ceiling This quote by Heddi Cundle, Founder of Big Cheese, My Tab Inc. in the infographic below says it all. “[Understand that] you do not need a male founder to grow your business.  The more female founders breaking the glass ceiling, the faster venture capitalists and angel investors […]

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7 Tips – How to Pitch to Investors

Investors see hundreds of pitches by start-up companies and the reality TV program, Shark Tank,  receives thousands of applications from aspiring entrepreneurs who are sure they have invented the ‘next best thing’.    The companies that pitch successfully, are the ones that understand the fundamental concepts.  You are probably not pitching to a reality show for investment […]

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